Are you committing the 5 cardinal sins of small business marketers?

Are you committing these 5 cardinal sins of small business marketing? Read below to find out!

1. Not setting goals

Setting those digital marketing checkpoints ensures you’ve got deadlines to meet enabling you to analyse your progression. That way, you’ve got a plan in place on how to achieve such goals.

2. Not listening to feedback

Yes, we all love hearing positive feedback and feeding that warm fuzzy feeling of pride, but when customers tell you something less favourable, do you sit up and listen, taking into account their opinions? Thank them for their time and learn from their not so great experiences.

3. Not focusing on your website

Expanding your online presence should be so important to small business owners, and that starts with a great website. Reap the benefits of expanding your network of customers with one that says all the right things and converts those leads.

4. Not considering all aspects of digital marketing

There are plenty of ways to attract sales, so have you covered all bases? Generate traffic using SEO, social media marketing and paid advertising, to mention a few.

5. Not staying consistent

Your digital marketing needs to be fresh, engaging and relevant to your targeted customers – BUT, it also needs to be consistent! Are you posting 5 times a week, then forgetting altogether the following week? Does your branding sound the same with every email? Ensure you are driving a catchy, distinguishable, consistent message every time you go online.

Do you struggle with these common ‘no nos’ when using digital marketing for your small business? Then you need a Marketing Superstar on your team! Contact us here for more information on how you can give your business that boost you need.

Anup Batra
Anup Batra
Anup is the Co-Founder, CEO and Director of Arrow Digital, one of Australia's leading digital marketing agencies. With over 14 years of experience in web development, SEO, Google AdWords, social media advertising and online marketing, Anup is an expert in all things digital. If you think your business could benefit from his expertise, sign up to Marketing Superstars today.