The power of video marketing

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Video dominates many of the content streams – it is a powerful medium to grow your business and highlight your value propositions in an interactive, engaging fashion. Coupled with awesome business objectives, video marketing is only limited to your imagination. So why do we love this medium so much?

Show me, don’t tell me

With video marketing, you can showcase your brand and your products or services in novel ways. How can you highlight the benefits of a certain product? With a before and after? With a case study? The possibilities are endless.

Get creative

Make the most of the material you create – how can you use a quote from a video? How can you highlight it on another of your social media accounts? Think creatively – what is the hook? What will stand out from your perfect customer scrolling through their screen?

Go live or get left behind

Live streaming videos on Facebook, Twitter and Instagram are all the rage. Let your audience drive your content. With live videos, they shape content and can even reveal business opportunities you hadn’t previously thought of – you adapt to what your audience wants. And, the better you adapt, you happier your customers will be.

Become influential with influencers

No matter if you’re a B2C or B2B, start to identify the movers and shakers in your industry and collaborate with them – how can you tap into them and get an audience listening to you?

Add pizzazz to your branding

Stop sending boring emails – add video! Set the scene for your clients with a video to welcome them on arrival for your website.

Did you know that audiences are 10x more likely to engage with video content? Video is the way to go!

Anup Batra
Anup Batra
Anup is the Co-Founder, CEO and Director of Arrow Digital, one of Australia's leading digital marketing agencies. With over 14 years of experience in web development, SEO, Google AdWords, social media advertising and online marketing, Anup is an expert in all things digital. If you think your business could benefit from his expertise, sign up to Marketing Superstars today.